Zitat:
[...] the majority of @-fitters never played sports in high school. They were, I'll bet, of the type who despised "jocks." But jocks had camaraderie, we believed in the team; we believed our sport was important and we worked hard.
Folks who never had the that experience are the most likely to fall for @-fit. Whether they know it or not, they are seeking the experience they never had. Consequently, they are a bit fanatic about their "team" and their couch. It's all very very important to them.
From the outside, and as a former jock, it all looks very high school to me.