Games consultant Nick Parker said it was "no surprise" that PlayStation had overtaken Xbox in Europe.
"The PlayStation has held out remarkably well over the last 18 months despite the press slating it because of the price. People got behind the brand.
"The PS3 is far more mass market than 360, which has gone for traditional adult males - and that does not go down well in continental Europe."
He said consumers in Europe had "never gotten over the design ethos of the original Xbox."
Microsoft had set out to broaden the appeal of its titles "but never did come up with the goods", he went on.
The Xbox 360 was performing well in the UK but has a "problem on the continent".
He said PlayStation 3 had "every chance" of overtaking the Xbox 360 in its heartland of North America in the next two to three year.
BBC News
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