Arnold & Gold's Gym

[Kampfmaus]

2007 Ronnie Coleman Las Vegas

ich mag den Paul...

[Das Schwäbische Grauen]

ich mag den Paul...

Das höre ich von meiner Frau auch noch ab und zu... und das nach 15 Jahre Ehe... upps.. sorry Offtopic..

[HITfan]

Der Artikel könnt Hintergründe dafür erläutern:

Advertising Age: Hasta La Vista, Musclemen
Gym Chain Associated With Schwarzenegger and His Buff Brethren Wants to Overhaul Its Image

Gold's gym, arguably the highest-profile name in the workout-club category, is undergoing an extreme brand makeover.

Once known as a musclehead mecca, Gold's is reaching for a bigger share of the $16 billion industry by marketing itself in a kinder, gentler, fashion: as a health-and-fitness center for everyone from babies to baby boomers.

"We must evolve,'' said Gold's Gym Senior VP-Chief Marketing Officer Joe Flanigan. "If we stay exactly where we've been, soccer moms and boomers move on and we remain a brand with nice black-and-white photographs of when Arnold [Schwarzenegger] used to work out there.''

http://www.goldsgym.com/golds/pressr..._new.php?id=29


Geht halt ums money. Der alte Joe Gold würd sich im Grab umdrehn.